Storyboard and Explanation

Shot One: Businessman in his office receiving stressful news

Shot Two: Businessman becomes more stressed and aggravated

Shot Three: Businessman spies a bottle of “#1water” on his desk

Shot Four: Reaches for water and goes to take a sip

Shot Five: Cuts to the Businessman driving into a swimming pool

Shot Six: More swimming related activities of the Businessman

Shot Seven: Cuts back to Businessman who has now sipped the water and is much calmer

Shot Eight: Close up of water with name and slogan on screen

We want our business to be stylish and young so our audience is able to relate this to a character they aspire to be like. As the Businessman’s tensions raise our music will also become of a faster pace and seem as if it is building to a climax. This will help amplify the stresses of the character, which our audience should also be able to relate to in their jobs. The cut to the swimming pool is meant to show how when you sip our water you will instantly hydrate you and leave you feeling refreshed as if you have just jumped into a swimming pool! Once we have cut back after this montage of swimming shots, the Businessman should appear much calmer, symbolizing that our product will help ease your work related pressures. The reason we chose to use a pool was also to draw on the wealthy characteristics of business people that they may be able to relate to. Having your own swimming pool does show a status of high wealth and this is something our audience should want to desire towards. At the end of our advert we will mention the fact that we want our audience to ‘trend’ us on twitter, as this is really help with advertising and popularity of our product!