After filming our Vox Pop...

After filming our vox pop, there were many ideas mentioned that we should include in our trailer. The people we used to take part in the question and answer session were our target audience. Therefore it would be very sensible to follow what they want to make our trailer as successful as possible.

A major issue that was noted from our audience research was that the storyline should be relevant to topics young people our age are often faced with. Our interviewees then went on the suggest issues we could use, such as drugs, sex, drinking, parties, family problem, money issues, gun crime, bullying, and relationships to mention a few. Now we are able to be more specific to what issues our film is going to tackle due to audience interests. Another key question raised was that the trailer should be mysterious. This would mean lots of questions being asked, that would be answered in the film, making our target audience want to find out the answers by going to see the film. Although this is a regally used concept in trailers, looking back at previous A2 Media Studies coursework sometimes too much information is given away and therefore there is not much point in going to see the film. Music is another crucial ingredient for our trailer to be successful. Our target market mentioned that they should also be able to relate to the music in the trailer as this should be representing the style of music throughout the film. The music also relate to the pace of the trailer, which should, according to our research, build up to a climax, peeking our audiences’ interest making them excited and wanting to see your film.

Thank you very much to all contributors who participated in our audience research.