We have come to the decision that our film will be release in the summer of this year. There are many factors to our decision, as I am going to discuss:
- Target Market, teenagers, will be on summer holiday. Therefore will have more time to go to cinemas with heir friends so our film should bring in more cinema ratings. This could have been released at Christmas due to similar factors, however films released at Christmas time are usually family orientated or festive, both of which ours is not.
- Film festivals are mainly held in the summer months. Our film will therefore be fresh in people’s minds and more likely have promotional factors of such due to spoken work and publicity related to these festivals.
- If cinema release is at the beginning of summer then the DVD release should be around the time when teenagers are going back to school. Therefore we presume those who have not seen our film will hear from their friends whom saw it, and buy the DVD to feel included.
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